Publishers Get in the Retailing Spirit with Help from Digital Magazine Software

Digital Publishing News for December 2, 2013

Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.

Some publishers got involved in the sales too, offering digital subscriptions at discounted prices between Black Friday and Cyber Monday.

Poynter has a list of publishers offering a deal, which include both the Wall Street Journal and The New York Times.

Sam Kirkland writes, “From the Wall Street Journal: Three months of digital access — which provides you the key to access locked online articles and all apps — for just $1. The current prevailing monthly rate is $22.99 after that.”

A half-year digital subscription from The New York Times, including the print plus digital option, was offered at 50 percent off.

New York Magazine to Publish Biweekly

There’s growth being reported in the digital and print worlds. In 2014, New York Magazine will grow in size, offering 20 percent more content. The magazine will also publish biweekly starting in March.

The growth in content is coming from a new fashion content being called the Cut.

As the print magazine grows, so will the Nymag.com website. According to the announcement on the site, “Nymag.com will also get bigger, with a new blog devoted to the latest science on human behavior; more coverage of politics; more photography; and expanded culture and fashion coverage on Vulture and the Cut.”

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What Publishers Are Saying About Google Newsstand

Google Newsstand was recently released as an app that creates personalized reading experiences, much like Flipboard has done. This app has replaced Google Play Magazines and Currents on the Android.

With every new platform or app that comes out, we often wonder how much it will help develop new digital audiences for publishers.

Sarah Marshall spoke with Mike Goldsmith, editor-in-chief for digital editions at Future magazine, asking if he believes Google Newsstand will help drive more sales for publishers. Goldsmith replied, “Recent joint promotions around trials with Google have lead to significant download spikes and we hope taking smart advantage of such new marketing-friendly initiatives as Read Now [which shows recommended articles] will do the same. As always, the consideration will be as much about audience behaviour and appetite as it will be our product range.”

We already know that Google is popular with search engine users, so there is an audience there. We just now have to see how they interact with digital magazine and news content on Google Newsstand.

iPad-Only Katachi Wins Top Digital Magazine Award

In its fourth year, the Digital Magazine Awards took place in London last week. Lifestyle magazine Katachi was a big winner, claiming three awards, including ‘magazine of the year.’

Alastair Reid quoted Ken Olling, founder and creative director at Katachi Media, in a recent article.We believe that if you create really compelling, really exciting and really beautiful content for the device, you are going to create an audience and following that is willing to pay for the product,” said Olling.

Standard & Poor Names New President

Neeraj Sahai has been named the new president at Standard & Poor. His past experience lies in 29 years as the chief fiduciary officer at Citigroup. Sahai will begin at S&P on January 6.

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