Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin – the company’s successful print product targeting 18- to 34-year-olds – to showcase its “online storytelling” and attract ad buyers to the platform.
Folio: reports that the magazine has a circulation of 2 million, 550,000 in the U.S., and that Red Bull’s online benchmark goals are “aggressive.” The company says The Red Bulletin is a commercial product that will compete against other magazines, not against content marketers.
“The new site has what’s becoming an increasingly familiar UX, with a large image header that cascades into content, which allows for multiple entry points and interactive features like video and slideshows,” Caysey Welton writes. “And advertisements can be nestled in between scrolls. The company worked with SWIPE, an agency in Hamburg, Germany to develop the site.”
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