Social Media for Audience Development: Twitter to Allow Tweet Editing

Digital Publishing News for December 17, 2013

Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would allow original tweets and retweets to get changed instantaneously.

Cooper Smith writes, “The edit tweet will likely be welcomed graciously by users. People appear to be growing tired of the permanence of content on the web, and services are taking note. Facebook is researching how its users censor themselves before posting. Instagram’s new direct messaging feature allows users to delete what they’ve already sent to someone. And, just look at how popular Snapchat has become — its users send 400 million disappearing messages each day.”

It seems that Twitter has realized editing is an important part of social media, and as other networks allow it, they will too.

Pinterest is Engaging with Retailers

Interest in Pinterest has been increasing during this holiday season, especially now that a new shopping experience is taking place. This new online shopping experience is called the Target Awesome Shop. Dominic Basulto describes it as “a modified Pinterest page that takes two inputs — items that have the highest number of recent pins on Pinterest and the items that have the top reviews on — and mashes them together into a set of “awesome” Target gift recommendations.”

When users click on a pin, they are redirected to the Target website, where the item could be purchased.

It appears that Pinterest may have a bigger part in online shopping going forward.

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Gaming Isn’t Only for Kids

Games are popular on the Internet and throughout a variety of devices. Some businesses and publishers use games to attract and retain audiences, so it’s worth mentioning that the gaming community is more diverse than some may think.

An eMarketer article states, “Casual online and social games have brought video gaming to wider demographics than ever before. And according to a November 2013 report from the Entertainment Software Association (ESA), nearly half of US adults over 50 played video games.”

The article continues to say that the main device used by gamers 50 and over is the desktop or laptop computer, with 70% of respondents using it. Smartphones and mobile devices followed, with 40% using them as a device for game play.

Clearly, games can be a great way to increase interaction and engagement, regardless of the age.

Digital Ads Growing for Mobile

It’s not surprising that mobile is taking the bulk of ad spend while desktop ad spend declines. According to an article at eMarketer, the company “now expects US mobile advertising spending to reach $9.60 billion by the end of this year, up 120.0% from $4.36 billion from 2012. Spending on ads served to desktops and laptops is expected to grow just 1.69% to $32.98, down from 6.60% growth last year.”

It appears that mobile advertising will continue its growth over the next few years while desktop advertising slowly decreases.

Martha Stewart Living (MSL) Omnimedia Promotes New Director of Advertising Sales and Marketing

Amy Wilkins, the former VP/publisher of Martha Stewart Weddings, has been promoted as the director of advertising sales and marketing.

According to an article by Steve Cohn, Wilkins has past experience as a publisher with Health, Biography, Smithsonian, Better Homes and Gardens and Country Home.


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