Social Media Standards Released by MRC

The Media Rating Council has issued social media standards; plus, big moves from big names, and an in-car magazine?

With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only a matter of time. Now, the Media Rating Council has done just that. Keep in mind, of course, that no matter how these guidelines shake out, you must maintain a regimen of your own when it comes maximizing the potential of social platforms. Minding your own store with best practices on social media will make it a lot easier to generate digital ad revenue down the line.

MediaPost reports on this development and several other interesting ones in recent articles. Let’s take a look!

Social Media Standards From MRC Will Audit and Accredit

Interested parties will have until October 15 to register comment about the Media Rating Council’s new social media standards, released last week, MediaPost reports.

“The MRC said the guidelines establish official industry ‘definitions and baseline metrics for original content authorship, subsequent engagement and resultant reach. In addition, they provide guidance for social media coverage and projection, measurement within applications and outside them, measurement of User-generated content (UGC), collection and use of aggregated social media platform data, filtration, reporting and audit guidelines,'” according to MediaPost.

The full document is available here.

“The initiative’s principal co-sponsors, along with the MRC, include the American Association of Advertising Agencies (4A’s) Social Media Committee, the Interactive Advertising Bureau (IAB) and the Word of Mouth Marketing Association (WOMMA).  The project also included the participation of a large group of organizations that included media advertising buyers and sellers, as well as measurement vendors, auditing organizations, and others.”

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News Corp. Goes Unruly Over Online Video Distribution

News Corp. has acquired social video platform Unruly for at least $90 million, MediaPost reports, with the aim of providing access power to advertising clients.

Adobe Expands With Programmatic Advertising

Programmatic ads appeal to both publishers and marketers, but the learning curve can be steep, while accountability, authenticity, and viewability are always in question. Adobe is seeking to alleviate some of those concerns with an advanced platform, MediaPost reports.

“The Adobe Media Optimizer for advertisers and media publishers now powers the self-service programmatic platform. The update focuses on integrating display advertising, but also now allows advertisers to take control of automated and integrate ad buys for search and social media across ad exchanges and media networks — from partners like Google, Facebook, Yahoo, Rubicon Project, and Index Exchange,” Laurie Sullivan writes.

Uber Is Testing In-Car Magazine on Rides

You might have been wondering whether multiplatform strategy makes room for in-car magazines. Well, now the answer is yes. Uber is experimenting with a free print product!

Are you looking forward to the MRC’s social media standards? Are you looking for social media standards of your own? Download our free Organic Audience Development Strategy handbook today!

To read more about the MRC’s impending social media standards and other industry news, visit MediaPost.


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