Social Media’s Connection to Content Marketing

Use social media to leverage your content in a time efficient manner…or you’re wasting your time

In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry and how online publishers should view social media.

To reiterate a main point, social media is good to have, but it won’t take the place of other organic content marketing techniques like SEO, link building or email marketing.

While presenting our content marketing strategy at the Mequoda Summit, content marketing seminars and during webinars, I’ve been asked why social media optimization has not been broken out as an eighth principle.

I haven’t done so because social media optimization is part of organic marketing, which falls into the third principle of Leveraging Organic Content. If you don’t have a blog or website where you publish content, you won’t be in a position to benefit from social media optimization.

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Social media becomes valuable when you can spend 10% of your time on it, leveraging all the other time you spend blogging and doing SEO related activities. Your social media endeavors should involve promoting your article posts and freemium landing pages to the network of social users. If your actions result in direct response from people in your market that are paying attention to your content, then the time was spent wisely.

If you are spending more than 10% of your time on social media and not receiving attention from individuals in your market, you are wasting too much time on social. Remember, social media is the icing on the cake; it’s not the cake itself.

Content Marketing Strategy Workshop

With the discussion of a social media bubble, perhaps social media isn’t as important as someone will lead you to believe right now. Social media does have value, but the current market may be a bit misleading…

If you’d like to understand how publishers like Rodale, Active Interest Media and Interweave are using social media optimization as part of a larger organic content marketing program, join me in New York City for our Content Marketing Strategy Workshop and we will put it all in context for you.

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