Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.
Most recently, Sports Illustrated has introduced “SI Wire,” which, according to Ad Age, is “an editorial franchise that aims to produce dozens of 30-60 second video dispatches each day.
Better yet, this video content is focused on breaking news. If big news hits the airwaves, the three TV broadcasters SI hired for this project will work to provide quick video content on the news. As the news evolves, the story can be shared with the help of video.
Pre-roll ads from John Hancock, the financial services firm, will air before each video.
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