Do you feel like working at home over the last year has made you want to gather more than ever? We miss attending events and meeting new people who love working in this industry as much as we do. Normally, this time of year we’d be meeting in Boston with our publishing partners for a powerful few days developing new best practices in a room with the savviest group of publishers we know, drinking cocktails after hours together, and walking away with laptops full of notes and ideas.
I’m sure there are conferences you were looking forward to also this last year—there’s nothing like post-conference buzz! Zoom has been a great tool, and the huge adoption of it made us want to find new ways to gather online with you on a more regular basis.
So, we put our heads together to come up with a discussion on a topic we think all publishers strive to improve: social media effectiveness and efficiency.
You’re invited to join us on August 11 at 1pm ET for a FREE webinar, Mastering Social Media in Under 10 Hours per Week.
Let me tell you how we’ve earned so much expertise in this area.
Over the past 20 years, our team has been innovating, testing, improving, and documenting a step-by-step digital publishing and marketing methodology with hundreds of best practices that have helped our partners—and can help you—use their magazine media brands, content, and organizational resources to build engaged audiences and create highly profitable subscription and membership websites.
Almost a decade ago now, Mequoda’s Communications Director, Amanda MacArthur was on a quest to revive some blockbuster posts that had previously been driving tons of traffic, then suddenly stopped. Per Mequoda’s best practices, the posts were updated and recycled on the web and in email, though it took a few months to see the post come back up for air. A year later, the posts dropped again and Amanda cleaned them up and recycled them again, but this time, she also re-promoted them on social media. This time, the posts shot back up to page 1 within a day. After testing this more, Amanda developed a social media plan that helps publishers keep their top-performing posts on page one through an automated social recycling strategy, which she’s sharing with us on the August 11 FREE webinar, Mastering Social Media in Under 10 Hours per Week.
Additionally, she’s sharing the system she uses to keep Twitter, Facebook, LinkedIn, Pinterest, and Instagram updated easily with templates and formulas that you can use too to save time and improve efficiency in your social media efforts.
Since this webinar is free, and we’re all craving a little shop talk, we expect it to fill up, so register now to guarantee your seat.
At the end of the webinar, you’ll get a chance to talk to Amanda and me directly, and ask all of your burning questions about the case studies we’ll share, and how you can get the same results.
Kim is Mequoda’s Chief Strategy Officer, and as an experienced marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 digital publishing and marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs. Kim’s focus on client content strategies is a natural extension of her journalism education and background.
Amanda is Mequoda’s resident expert on search engine optimization, social media optimization, and content marketing. Amanda and her team generate content for dozens of websites including the newly-launched Food Gardening Network, Cabot Wealth Network, Financial Freedom Daily, Program on Negotiation at Harvard Law School, and our own Mequoda Daily. Amanda’s content and social optimization programs have been responsible for doubling, and sometimes tripling organic website traffic for dozens of our client systems over the past decade.
I know what you’re thinking: What’s the catch? or Where’s the sales pitch? Other than genuinely looking forward to this conversation with you, our goal at Mequoda is to give you all the tools necessary to succeed. It’s why we have been sharing our entire business model and best practices through the Mequoda Daily. Plus, as I mentioned, it’s nice to get together and talk shop after more than a year of being cooped up, and with live in-person events still at a stand-still.
We hope you’ll find that this 90-minute free webinar marks a turning point in how you look at social media marketing for magazines and that you walk away with a notebook full of ideas you can start testing immediately.
And if you decide to take the next step and let us help you accomplish your new goals, we’ll be happy to talk with you after the call. But for now, all you have to do is register today and we’ll give you a whole bag of ideas that you can start implementing right away, on your own if you choose.
Register today so you don’t miss out on this event, and please pass this along to colleagues and any friends in the industry who may benefit from this webinar.
Amanda and I look forward to meeting with you and answering your questions at the end of the webinar and helping you relate our methodology to your organization, mission, and goals.
If you have any questions, please don’t hesitate to reach out!