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Multiplatform Publishing Strategy

The career path of this photographer took him from teenage hobbyist, to professional, to teacher, to membership website publisher

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.

Photographers at all levels from rank beginners to advanced amateurs to top pros can learn things here.

With its carefully-sorted categories and powerful search engine, anyone with an interest in photography will have no trouble spending hours soaking in the words of wisdom and outstanding illustrations on PhotographyTips.com.

PhotographyTips.com is the production of Dan McCormick, a Canadian who says it was love at first click when, in his early teens he discovered photography and bought his first camera and set up his first darkroom. A successful career as a photojournalist was followed by professional work as a family, wedding, portrait and commercial photographer.

McCormick began to write material for PhotographyTips.com in early 1999, leaving behind his successful photography business. It took almost two years to create the first hundred or so pages, to assemble the artwork, charts and diagrams, and to upload enough quality images—around 1,000—for the site to go “live” on March 5, 2001.

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PhotographyTips.com is now considered by many experts to be the Internet’s best photography resource. Photographers at all levels from rank beginners to advanced amateurs to top pros can learn things here.

There is a lot to see and do at PhotographyTips.com even if you’re not a subscribing member — hundreds of articles on equipment, technique, products, services, etc. The site includes numerous forums on virtually every aspect of photography.

Details at www.PhotographyTips.com.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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