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Time Inc. Spinoff Will Mean Challenges

via the Nieman Journalism Lab

via the Nieman Journalism Lab

With its split from Time Warner official as of last Friday, Time Inc. now faces an uncertain future as the largest magazine publisher on the planet, with 95 brands to nurture and grow.

The Nieman Journalism Lab recently analyzed the good news and bad news for CEO Joe Ripp, Chief Content Officer Norm Pearlstine, Senior VP for Digital Scott Havens, and their collective staff of thousands.

“They’re believers in the new playbook of multiple revenue streams – from content marketing to native ads to events – and they’ve led a great deal of change in just nine months,” Ken Doctor writes. “Expect this portfolio of brands to change. Time Inc. must both decide its priorities and its needs, among them its scant presence in the tech space. Expect both title sales and tech-based acquisitions.”

To read more about Time’s maneuvering after its split from Time Warner, visit the Nieman Journalism Lab.

Posted in Digital Publishing Trends, Multiplatform Publishing Strategy

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