Categories
Digital Publishing Trends Multiplatform Publishing Strategy

TIME Website Redesign, Traffic Up 100%

TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner that you see so often now on responsive websites. Hat tip to responsive design, perhaps?

TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner that you see so often now on responsive websites. Hat tip to responsive design, perhaps?

time redesign

[text_ad]

TIME‘s new site design is clean and offers an abundance of white space with large headlines and font, which is becoming more common on blogs these days. Gone are the days of 10pt Verdana font. They said a serif font would never be a frontrunner for online reading, but every article page is written in Georgia. On the left of every article page you’ll find a list of popular articles, almost resembling a table of contents.

This redesign matches an even more drastic internal overhaul. According to Keith J. Kelly at NYP, “It recently unveiled plans to chop 500 [employees] from across Time Inc.” However, they’re also hiring, too. In fact, Time Managing Editor Nancy Gibbs boasted about their new structure, saying they “have new editors covering national affairs, international affairs, society.”

“Pretty much every area that we cover I have a new leadership team in place,” said Gibbs.

So far so good on all this effort. “The site had 22 million unique visitors in February, up more than 100 percent from a year earlier, according to comScore,” reports Kelly.

This multi-million dollar site redesign comes at a critical time in TIME history. The company is set to branch off from its parent company later this year.

To read more about this story visit The New York Post.

 

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version