NYTimes Introduces Metered System to Mobile Users This Week

Digital Publishing News for June 24th, 2013

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.

In addition, the Times is launching a 7-day trial in their mobile apps so that these new users will have a lower barrier to entry on accessing extra articles once they’ve surpassed their allotted three.

“In April, New York Times said its operating income nearly doubled in the first quarter, as cost reductions and an uptick in the Times’s digital subscriptions business offset a broader slowdown in advertising revenue,” reports WSJ.

Craft Publisher Launches Video Subscription Site

F+W Media has launched a new video subscription website called Craft Daily. The site will be mainly focused on providing video tutorials for beaders, jewelry-makers, knitters, sewers, quilters and other mediums which have been popular for their sister sites Knitting Daily and Beading Daily. Monthly subscriptions will run for $19.99 and a yearly subscription will cost $199. However, they will also offer subscriptions by category for discounted prices.

All content is ad-free and available on all mobile devices and tablets. Currently they are mainly focused on “how-to-workshops and tutorials.” They’re kicking off with a free 3-day trial.

Tablets Increasing Engagement

At the end of Q1, a GlobalWebIndex survey has found that around 60 percent of Internet users are accessing the web on mobile phones, while 22 percent gain access through tablets. Google still dominates as the most-used search engine “with 72% of smartphone users accessing Google sites or apps vs. 66% of tablet users doing the same.” Facebook was the second most accessed website, while YouTube and Yahoo! followed closely behind.

Southern Living Exands to Hotels

Southern Living – a popular lifestyle magazine aimed at readers in the Southern United States – has recently announced they will be expanding their brand to hotel expertise. The goal is to give readers an “authentic Southern travel experience.” Southern Living was founded in 1966 by the Progressive Farmer Company and is available in both print and digital formats.

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New Editior-In-Chief at Digital Trends

Micah Abrams comes over from ESPN.com where he served as a senior editor. DigitalTrends.com is a news and information outlet that keeps their audience up to date on the latest technology and Internet news. They also added Glenn Chin as a chief marketing officer; Chin was previously a senior marketing executive at EA Sports and Nike.

Glamour Adds New Vice President

Connie Anne Phillips comes over from In Style to become the vice president and publisher at Glamour. Glamour is a popular world wide women’s magazine published by Conde Nast Publications , which was founded in 1939. They have a subscription audience of over 1 million and have both print and digital publications.

McManus to QuartzLive

A digital news outlet created in 2012 and owned by Atlantic Media Co., has a new managing director. Sean McManus will be moving over from director of programs for The Economist. QZ.com is known for business news for people looking for a broader view on things.

SpinMedia Adds Michael Wann

Wann comes over from Amazon.com and MSNBC.com where he held business development roles to become a chief revenue officer. SpinMedia is a blog network based in Los Angeles and owns sites such as Buzznet, Idolator and Stereogram.

Emily Lenzner Joins Atlantic Media

Lenzner will be taking over for Linda Douglass to lead the communications team. Douglass will be stepping down from senior vice president to become a part time advisor. Atlantic Media is a print and digital publishing company based in Washington D.C.


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