Digital marketers have a lot of technical resources to help them collect and utilize data, but which technology is most valuable?
A new article from eMarketer sheds like on this question by reporting on a survey from Ascend2, which surveyed marketing professionals worldwide on the technologies they find most helpful.
At the top of the list was CRM software, which 55% of marketers reported being most important to them. Here’s a look at the rest of the list:
- Marketing analytics software (49%)
- Email marketing software (48%)
- Marketing automatic suite (46%)
- Content marketing software (18%)
- Social media software (15%)
- SEO software (14%)
- Paid media software (6%)
Furthermore, the article discusses marketers’ opinions on data intelligence in general. “Fully 84% said it was “very important” for their marketing data to be high-quality and complete. Only 1% did not think this was critical for their segmentation and targeting efforts.”
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