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Multiplatform Publishing Strategy

Transitioning to Digital Magazines

Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.

Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to

Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.

Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to recycle content and build a larger audience.

At this point, we are aware that many legacy publishers do not know how to begin their transition from print to digital, let alone have the time to figure out the process for themselves. This is why we developed the Digital Content Marketing Bootcamp.

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On January 24th, the Digital Content Marketing Bootcamp will be presented in New York City. This brand new program details the priorities that online publishers should focus on while starting an online business. During this one-day intensive, you will discover the core strategies your content marketing system, which features a subscription website, online store, email newsletter and open content portal.

Register now for the Digital Content Marketing Bootcamp before our limited seating is filled.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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