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Twitter Advertisers Beta Test Click-To-Call Button

Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It’s a “Click To Call” button that allows mobile users to respond to a Twitter Ad by calling an advertiser directly.

via Digital Trends
via Digital Trends

Twitter advertisers have recently been beta testing a new direct response ad unit in their Twitter ads. It’s a “click-to-call” button that allows mobile users to respond to a Twitter ad by calling an advertiser directly.

John McDermott  from Digiday writes, “A click-to-call button could potentially help Twitter break into the traditionally digital-averse local advertising market. A local restaurant could advertise a special to Twitter users within a certain proximity, for instance, and measure conversions by how many Twitter users ended up calling for reservations.”

This new click-to-call button can also be useful to publishers that want to drive special subscription pricing to Twitter followers. We’ll see if the click to call button becomes available to all Twitter Advertisers.

To read more about Twitter’s click to call button visit Digiday.

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By Patrick Hughes

New Media Producer

Patrick is Mequoda’s New Media Producer, and reports on digital publishing trends for Mequoda Daily. Patrick also produces all of the video content for Mequoda including Mequoda Pro, the Digital Native Survey and Mequoda Tablet Study.

Patrick co-founded and operated a video production company called Visual Post in Rhode Island for several years and now runs BuzzFarmers, where he has produced videos and consulted on video production for The New York Times Company, About.com, Ask.com, MetLife, United Way, BET, Bosch, Klondike, Kids Discover Magazine, Northstar Travel Media and Healthcare Resources Online.

Find Patrick on Google+.

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