Vogue has developed a way to make some cash off of Instagram, Digiday reports.
“The new feature is courtesy of the publication’s partnership with rewardStyle, an ad tech company that specializes in affiliate marketing for fashion publishers,” John McDermott writes. “Vogue has integrated rewardStyle’s Like to Know product, a feature that allows Instagram users to buy the items shown in an Instagram photo by simply liking the image. Now, when Instagram users like a Like to Know-enabled post from Vogue, they will receive an email instructing them on how to buy the item.”
Vogue, an early adopter of Like to Know, then receives a small commission of up to 20% upon purchase. rewardStyle’s Kaetlin Andrews told Digiday that Like to Know converts 1.5% to 2% of the emails, while generating 1.5 million emails daily.
To read more about Vogue’s monetization of Instagram, visit Digiday.