Categories
Audience Development Strategy Digital Publishing Trends Multiplatform Publishing Strategy

WhatsApp Benefits Becoming Clear for Publishers

While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.

While WhatsApp – the cross-platform, real-time messaging service developed by former Yahoo employees – has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.

The platform currently boasts more than 400 million users trafficking 50 billion messages daily, according to Kleiner Perkins Caufield Byers analyst Mary Meeker. And while USA Today and BuzzFeed, who are using WhatsApp, have reported a spike in sharing, Digiday points out that the service doesn’t integrate with third-party apps, which complicates potential implementation.

In addition, some publishers are skeptical of what WhatsApp can truly deliver, as visitor metrics are murky.

“In order for WhatsApp to begin generating meaningful referrals for publishers, publishers need to think of WhatsApp as a platform for distribution and readers must regularly want to share things with their friends on WhatsApp,” Shareaholic’s Danny Wong told Digiday.

To read more about WhatsApp’s advantages for publishers, visit Digiday.

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version