Ad Week’s Lucia Moses writes, “The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ Custom Studios. The division will offer the Journal’s first native ad product, Narratives, which will first appear March 11 with a three-month-long campaign for Brocade.”
Narratives will feature enhanced video and infographics, along with copy. To learn more about this story visit Adweek.
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