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WSJ Launches Native Content Division Today

Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.

Wall St. JournalWell it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.

Ad Week’s Lucia Moses writes, “The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ Custom Studios. The division will offer the Journal’s first native ad product, Narratives, which will first appear March 11 with a three-month-long campaign for Brocade.”

Narratives will feature enhanced video and infographics, along with copy. To learn more about this story visit Adweek.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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