Digital Content Marketing Bootcamp Announced for 2012

A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business

Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.

The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.

“Digital immigrants are finding themselves launching online businesses, which are very different than the businesses they are used to running. This program was designed as a jumpstart for legacy publishers who wanted to make the transition to digital publishing successfully,” says Don Nicholas, the CEO of Mequoda Group and lead instructor of the Digital Content Marketing Bootcamp.

From editors to CEOs, this event provides the most up-to-date strategies for developing a digital content marketing strategy that uses search engine optimization, social media optimization and link building as primary audience development components.

“Our Digital Content Marketing Bootcamp teaches the ability to prioritize assets. It gives attendees the big picture by showing all the opportunities they face with product development and channel distribution and puts them in an order that makes it manageable,” continued Nicholas.

The Digital Content Marketing Bootcamp incorporates brand new content never shared in a Mequoda event. The content is in accordance with best practices and proven strategies for developing a successful content marketing system.

About Digital Content Marketing Bootcamp

The Digital Content Marketing Bootcamp is a one-day digital content marketing intensive taught in an intimate group setting. Don Nicholas, CEO of Mequoda Group, and Kim Mateus, Chief Content Officer of Mequoda Group, will present a detailed program consisting of 49-steps for starting and running a digital content marketing system.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long lasting and profitable customer relationships.


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