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How to Master Twitter Search and Use it to Build Business

This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter

(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.

Search.Twitter.com is the URL address of the Twitter

This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter

(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.

Search.Twitter.com is the URL address of the Twitter search engine. It can be used to search for a topic, brand, person or anything else and see what is being said on that topic.

Content publishers following Mequoda Groups’s best practices are constantly using keyword tags in their posts and articles to assure that those keyword phrases can get found in search engines like Google. On Twitter, similar tags are referred to as hashtags.

A hashtag is simply a keyword with a number sign (#) in front of it.

For instance, if a keyword phrase of interest is the keyword phrase “jazz music”, that term could be searched for and all the Twitter users who are talking about that topic will be returned as results. In order to search for that topic a person would have to go to Search.Twitter.com and type in the term #jazzmusic.

Search.Twitter.com can be used for other search initiatives as well. For example, companies can monitor what people are saying about their brand. It’s a great way to assure only positive things are being said about a brand. Any negative comments can also be seen and addressed directly this way.

To learn marketing tips that can be used to boost ROI by doing business on Twitter, start with Mequoda Group’s free Twitter Advice for (and From) Content Marketers.

Receive a free digital copy of the Twitter Advice for (and From) Content Marketers now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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