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Mequoda Releases 2018 Mequoda Magazine Consumer Study

2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.

BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or subscribing to digital magazines on their tablets. Back then, 20% was a huge number.

In 2015, Mequoda conducted another study with triple the sample size and an expanded set of questions and learned that 1/3 of US adults reported having read a digital magazine issue in the last 30 days, while more than 2/3 reported having read a print magazine issue in that same time period.

In 2016, they repeated the study and discovered a 16.54% increase in adults reading digital magazines, with a 2% drop in print magazines read.

Fast forward two years to 2018, and Mequoda has released their new bi-annual study discovering that the drop in print magazine issues read from 2016 to 2018 was nearly 12%, while digital magazine issues read was up over 11%. Another interesting observation is that digital magazine readership, as a percentage of all magazine readership, climbed from 32% in 2016 to 37% in 2018. At this pace, digital magazine readership as a percentage of all magazine readership will break 40% in 2020.

Mequoda Founder and CEO Don Nicholas says, “Our study is based on the responses of U.S. adults, so all data refers to the consumption habits of 18+, which makes it even more impressive, given the adoption rate. As we see more of the younger generation hit the adult age bracket, we expect these numbers to change dramatically.”

To read the key findings of the study, and to learn more about the habits of magazine consumers, the 2018 Mequoda Magazine Consumer Study is available to download for free at

Mequoda Systems publishes and markets 19 special-interest media websites working with 17 different content producers that include magazine publishers, newsletter publishers and membership organizations.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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