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A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.
The end goal of a landing page can be to get users to:
- Subscribe to an email newsletter
- Purchase a product
- Download a digital product, like a free report
- Sign up for an event
- Fill out a survey
- Join a membership website
In our most popular (free) special report 12 Master Landing Page Templates (updated as of today) we define two classes of landing pages, organic and dedicated.
An organic landing page is designed to attract website traffic and convert visitors into subscribers. Publishers use organic landing pages when they can’t control where the user is going to enter (or “land on”) the website.
A dedicated landing page has the primary purpose of selling a product. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source. Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.
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The six types of organic landing pages are:
- Home Page
- Topic Page
- Article Page
- Index Page
- Meta Tag Page
- Author Page
The six types of dedicated landing pages are:
- Rapid Conversion Landing Page
- Salesletter Landing Page
- Upsell Landing Page
- Access Challenge Landing Page
- Marketplace Landing Page
- Priority Code Landing Landing Page
Rather than jam-pack this post with all of the details and images that would take forever to load online, you can download our 12 Master Landing Page Templates report for free by visiting our own Rapid Conversion Landing Page, compliments of the Mequoda Daily. Tell us what you think!