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3 Important Elements of Responsive Website Design

Is responsive website design the future for digital publishers?

As websites optimize for growing mobile demands, popularity turns towards responsive website design. Although not a new technique for designing, digital publishers are quick to consider the possibilities that come with responsive website design.

After researching the topic, I’ve come to find three important elements to responsive website

Is responsive website design the future for digital publishers?

As websites optimize for growing mobile demands, popularity turns towards responsive website design. Although not a new technique for designing, digital publishers are quick to consider the possibilities that come with responsive website design.

After researching the topic, I’ve come to find three important elements to responsive website design: flexible layouts, flexible images, and media queries.

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Responsive website design element: flexible layouts – This aspect of responsive website design allows websites to match the device they are being viewed on. It resizes and repositions content as needed. For instance, the website would properly optimize for a computer’s 17” screen or a smartphone’s 3.5” screen. Flexible layout gained popularity as tablet design became a necessity for publishers.

Responsive website design element: flexible images – Similar to flexible layouts, developers can easily adjust images with responsive website design. Resizing of the image or cropping can be easily done.

Responsive website design element: media queries – This element allows designers to create layouts using the same content. This way, different style sheets can be used between mobile or PC settings.

If you are in the process of using responsive website design, this article from .net offers 50 tools for responsive website design.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

2 replies on “3 Important Elements of Responsive Website Design”

As a web developer myself, I realize responsive web design is the future. Once you educate your clients to the fact that smaller devices will become even more prevalent than desktop, the client will not only capture that audience today, but will not have to redo their website later when they have to.

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