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Let Us Come to You! The Mequoda Marketing Secrets Workshop is Going on the Road

You don’t need me to tell you about all the challenges facing magazine publishers today—and, as you know, it didn’t just start yesterday.

Marketing. Circulation. Advertising. Production. Postage. Fulfillment. Customer Service. Revenue. Accounting. Websites. Technology. Hiring. Training. Retention (customers and staff). And then there’s Google and Facebook and Twitter and Instagram. The list goes on and on, where challenges are bombarding many publishers on a regular basis.

And this isn’t news either: There is no magic potion out there to instantly grow or save any magazine business.

Now, I’m no pessimist—I’m not predicting the demise of magazines. On the contrary, I think the future of magazines is bright. All the market research indicates that consumers will engage with magazines, even the growing groups of younger generations, when the content is relevant and the delivery is as desired and expected.

But, this is not your grandmother’s magazine industry today!

While there is no miracle cure for what ails many magazine publishers, there are some secrets to establishing a sound business model that ensures future growth of audience, revenue, and profits.

And Mequoda Systems has been on the forefront of this trend that focuses on membership marketing for publishers. In fact, we’re conducting a two-day event on exactly this topic: Membership Marketing Secrets: 2020 Workshop. The event will be held in Plymouth on May 20-21, 2020.

But you don’t have to wait until May. In fact, you can bring this program on-site.

Download our Membership Marketing Secrets Program Guide that describes this workshop in greater detail, then decide if it’s something your whole organization should be in the room to learn. If that’s the case, we’ll come to you.

Mequoda has become a go-to resource for publishers looking to develop a strategy and plan for deploying a membership program for magazines. We can also build and optimize a membership marketing system that can really grow your business.

Now maybe you’re already trying some membership tactics, but the best path to success is a comprehensive strategy and plan—this is the future of our magazine industry.

Mequoda has been around for more than 15 years—we’ve helped many magazine publishers over that time, including Prime Publishing, Yankee Publishing and Cabot Heritage Corporation… and we’ve counted AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

We’d be happy to have you register for the Membership Marketing Secrets: 2020 Workshop, but depending on the size and caliber of your organization, you may benefit from bringing this membership marketing secrets workshop on-site at your company, conducted by Mequoda. And not waiting until 2020 to attend the event—to get a personalized approach about how a membership marketing program can work for your magazine business.

An on-site workshop for you and your key team members, conducted by Mequoda, would deliver great value and insight to you about the latest trends and secrets of membership marketing for magazine publishers.

I invite you to read the Membership Marketing Secrets Program Guide and send me an email at kim (at) mequoda (dot) com so we can set up a time to chat on the phone about how a two-day, on-site Membership Marketing Secrets Workshop at your company can help you grow your magazine business.

I look forward to hearing from you!

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