Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.
A dedicated landing page is an indispensable part of your online marketing campaign. It is dedicated to converting traffic. It’s only reason for being, is to get that order.
The marketplace landing page is your product showcase. This is an index of all your sales letter landing pages and other dedicated landing pages. Our research has shown that images of each item, even download only products, improves conversion rates.
Some publishers choose to put all of their products on one page while others with larger inventories will section their products by media type. Either way, there should be a clear description of the information products and quick funneling to the appropriate sales letter landing page.
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Here is the marketplace landing page for “Free White Papers” at Mequoda.com:
This is the marketplace landing page for “Smart Books” at fuelNet.com:
Here is a marketplace landing page at Fool.com for The Motley Fool’s investing newsletters: