Landing Page Tracking: 3 Online Tools

Diagnose the health of your landing pages with these three online tools that will tell you more about your visitors and how well your design/copy is converting

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page tracking tools out there that can tell you more about your audience than a number that increases every time you refresh the page.

For example, you’ve put up a new Rapid Conversion Landing Page that offers a complimentary report or product in exchange for an email address. You’ve SEO’d the you-know-what out of it and it’s getting pretty decent rankings in Google. Now, your boss is on you to show her how the pages are doing and what can be changed to improve response.

The web is loaded with tools that can help you understand your visitors and what will make your site perform better, but we’ve found that most really just do the same thing. We reached the end of the Internet the other day and these are the three landing page tracking tools we found to be the most useful for learning about the health of your landing pages.

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Tools for Landing Page Guidelines –

Google Website Optimizer: You can use Google Website Optimizer to test your landing pages with A/B and Multivariate testing. Reporting from this tool will tell you which tests performed better—and by how much—so that you can increase ROI and conversion rates by toggling with elements of the page. CrazyEgg is a free tool that will tell you where users clicked on a page, in heatmap, list or overlay format. Their confetti overlay will tell you things like: Top 15 Referrers, Search Terms, Operating System, and Browser used. Their free plan will let you track several landing pages for a maximum of 5,000 impressions on your site. Paid plans that allow longer tests start at $9.99 a month.

Yahoo! Site Explorer: The more quality inbound links you have to a page, the higher it will rank in Google. Use Yahoo! Site Explorer to see how many people are linking to your page, and who. To use this tool, visit the site and type in the URL of your landing page at the top and hit “Explore URL“. When it’s delivered results, click on “Inlinks” and then use the dropdown box to show links “except from this domain“. If you have the resources, you might consider configuring Yahoo!’s Inbound Link API on your site.

If you’re looking for ways to track your entire site—that’s a list for another day—but may we quickly suggest Google Analytics to track your web traffic, Compete to track/compare your traffic and Quantcast to view your demographics.


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