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Subscription Website Publishing

Membership Website Mistake #5: Charging Too Little

People often overestimate their market. They do this by looking at the number of nuclear engines, bakers or weekend woodworkers and assume they can get a higher penetration than they’ve seen.

Look at the market, profession or hobby and pay close attention to the penetration levels of mature products in the two-five year range.

People often overestimate their market. They do this by looking at the number of nuclear engines, bakers or weekend woodworkers and assume they can get a higher penetration than they’ve seen.

Look at the market, profession or hobby and pay close attention to the penetration levels of mature products in the two-five year range.

If you are thinking that a much larger customer base will be paying you, you often price lower than it should be. In order to succeed however, you have to get the price just right. If it’s too high, you cut out a lot of the market share you can achieve. At the same time, by charging too price you’ll find yourself in position where you have market share to possess, but the price point makes your business not viable.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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