Re-Define “Landing Page”: It’s Every Page

Discover new landing page templates when you re-define “landing page”

Many people think that a landing page is just one type of page.

Actually, many pages on your site are landing pages. If a web surfer arrives at your site via a search engine or via targeted traffic, such as a link in email, that person is “landing” on your site.

Where do they end up? On a landing page, of course.

A landing page is an indispensable component of your online marketing campaign. We define a landing page as any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

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The end goal of a landing page can be to get users to:

  • Subscribe to an email newsletter
  • Purchase a product
  • Download a digital product, like a free report
  • Sign up for an event
  • Fill out a survey
  • Join a membership website

The key to success is to send users to landing pages that are specifically designed to fulfill their goals.

Users that click on an advertisement that reads, “Sign me up for the newsletter” should be sent to a landing page that is designed to maximize email subscription conversions.

Users that click on a link to “read more” about a product you are selling should be sent to a webpage that tries to sell them that product. Aligning these aspects will make it more logical. This way the audience members will not be confused by being sent to a product that’s not the same.

Any page where there is a direct response transaction — whether or not money is exchanged — is a landing page.

Download our Million Dollar Landing Page Templates white paper for free, to learn more about the different ways you can capture and convert your website visitors.