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Seniors lead online growth and create opportunities for premium information sites

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.

The only minority group that everyone is trying to get into? Senior citizens!

According to Nielsen/NetRatings, seniors aged 65+ are the fastest growing demographic on the web.

Senior surfers surged 25 percent from 7.6 million in October 2002 to 9.6 million a year later. The trends continues.

 

What do seniors want?

According to Selling to Seniors, the monthly report on the mature market, published by CD Publications, seniors want to buy (and can afford) numerous products and services that are tailored specifically for their needs as dictated by their place in the life cycle.

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The list is topped by affordable drugs and housing. Also:

  • Volunteer opportunities.
  • Anti-aging skin treatments.
  • Maintenance-free homes.
  • Long-term care insurance.
  • Reverse mortgages.
  • Hearing aids.
  • Skid-resistant throw rugs and grip bars.
  • Retirement homes.
  • Banking services.
  • Health clubs and fitness centers.
  • Easy-open packaging and containers.
  • Large-type books.

 

Seniors and the information market

Seniors (defined as people over the age of 50!) also want information.

  • Information on dealing with aging parents. (See www.boomer-books.com.)
  • Senior online dating services. (See www.agreaterdate.com/Categories/SpecialInterests-Age.htm and www.thirdage.com.)
  • Job search services. (See paid member site at www.retireecareers.com.)
  • Membership organizations. (See www.hq.touchtown.org.)
  • General information, thought-provoking copy and f*r*e*e stuff. (See www.grandtimes.com.)
  • End-of-life care. (See www.promotingexcellence.org.)
  • Adventure travel. (See www.eldertreks.com.)

The seniors market is large and diversified. It represents unparalleled opportunities for information marketers and membership website publishers.

If you’re still looking for a niche market, you might find it within the seniors market.

For a no cost sample of Selling to Seniors, go to www.cdpublications.com/samples/index.php.

By Peter A. Schaible

Peter has worked with Mequoda's consulting clients to create keyword-rich, search-engine-optimized, rapid conversation landing pages, sales letter landing pages, and other written components of Mequoda System websites.

"If your website can't be found by Google, or isn't ranked highly in Google search results, it virtually doesn't exist," he says.

An experienced direct response advertising copywriter prior to the Internet, Peter was an early convert to the research pioneered by Don Nicholas and the discovery of the Mequoda System. Today, Peter is an enthusiastic evangelist for - and teacher of - the Mequoda System strategies, techniques, tips and tricks that work to increase product sales and profits for online publishers.

For more than 20 years he has been president of SunDance New Media, his own marketing communications consulting firm. Prior to its merger with Mequoda in June 2005, Peter was executive director of the Subscription Website Publishers Association and editor of its website, which published nearly 500 of his articles and interviews.

Read Peter’s posts here.

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