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SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus

17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus

17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus

As you may know, this week we were at the 2009 SIPA 33rd Annual International Conference in Washington, D.C. learning from hundreds of other special-interest publishers and speakers.

In a session called “Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads”, Sandra Niehaus of Closed Loop Marketing gave publishers a handout of 17 tools available for all of your testing needs:

Card Sorting Tools:

Websort – An online card sorting tool that enables you to conduct remote card sorting online. Create a study, send a link to participants, and analyze the results – all through a simple web-based interface.

WebCAT – Reverse card sorting tool that allows a web designer/usability engineer to test a proposed or existing categorization scheme of a website.

Data Capture Tools:

Morae – Easily capture and annotate live moderated usability tests and produce highlight reels

UserVue – Conduct moderated remote usability tests over the web

Silverback – Conduct moderated usability tests, exportable to quicktime (Mac OSX only)

UserZoom (self-serve edition) – Conduct a number of automated usability tests remotely

MindCanvas – Online research service for conducting remote moderated or unmoderated (automated) studies

4Q – A permission based on-exit survey, by Avinash Kaushik that provides an easy to deploy survey with four questions

Survey Monkey – Create online surveys

A/B or Multivariate Testing Platforms:

Google Website Optimizer – Free tool, good for basic and moderately complex tests

Widemile – Platform tool, focused on ease of use for agencies and marketing managers

Omniture Test&Target, Interwoven Optimost and Vertster – Longstanding companies with a number of other integrated services

Miscellaneous Tools:

Gliffy – Create and share wireframes, flowcharts, diagrams and more online

Glance – Easy desktop sharing for Mac & PC useful for web demos

Ethnio – Recruit participant from your website’s traffic

Do you have any other tools that you recommend? Let us know in the comments.

More coverage from SIPA:

SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus

SIPA Take Away #2: Get Your Staff Pumped About Search Engine Optimization

SIPA Take Away #3: Create an In-House Audio/Video Production Studio

SIPA Take Away #4: Membership Website Experience from Mark Ragan

SIPA Take Away #5: Best New Product Development Ideas

SIPA Take Away #6: 10 Ways to Sell One-Shot Products

SIPA Take Away #7: Google Really Does Love Online Publishers

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

3 replies on “SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus”

Doh! You missed an important multivariate testing tool: SiteSpect (

The SiteSpect tool enables non-intrusive testing, targeting and optimization … this means analysts have a powerful way to increase the effectiveness of their sites without page tagging, without JavaScript, and without IT involvement!

(Disclosure, I work for the company.)


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