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The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

Get ranked in Google and make search engines become your largest source of targeted website traffic!

What is you greatest source of incoming traffic? Is it inbound links? Direct traffic from email newsletters? Phone-to-web leads? Maybe search engines drive a lot of traffic, but not to the pages you want?

If you are mastering these methods of driving website traffic, you have a great head start, but how well are you being found in Google with your targeted keywords? Any company can be found on page 1 with the name of their company or their brand.

Do a simple test right now.

Go to and type in one of your primary keywords. For example, if you are a food magazine, try typing in “apple pie recipe”.

Does your website come up?, and a site that looks like it was designed in 1998 all come up. How about you?

If you have an amazing recipe for Apple Pie, it’s a shame that only your existing audience is seeing it.

When you search for something with Google, the results you get are organic. You cannot pay Google to put your results in the organic search; you can only pay for a spot on the right or at the top of the listings, which Google labels sponsored links.

Compared to organic results, sponsored results get a fraction of clicks. Users know that organic results are more likely to contain what they are looking for.


That’s why we invented the Google Visibility Report.

The Google Visibility report is the lovechild of all our keyword research strategies.

It involves the full course of keyword research along with identifying where you rank on all of those keywords. It also help you determine how likely you are to be found on a keyword, based on the number of pages that are already out there.

To get your own Google Visibility Report and learn how to create one for your online publishing business that will inspire editors with new topic ideas and SEO goals to reach, join us at the Mequoda Summit on October 7-9th 2009.

At the Mequoda Summit:

  • Discover how to know, with certainty, the keywords by which web surfers find your website. Learn SEO techniques that are effective, and which ones are frowned upon by Google and other search engines. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition.
  • Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online business relationships.
  • Discover the best practices for transforming previously published content — print newsletters, books, magazines, etc. — into robust online content that is search engine optimized and drives website traffic to sell more products.

Don’t delay, seats are selling out fast –Register today for the Mequoda Summit on October 7-9th 2009!

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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