How many 100-year-olds do you know who are adept at using the Internet?
Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion, according to a recent report from 360 Public Relations. Forbes.com was relaunched in 2010, and the result has been a 104% increase in unique monthly visitors. The site currently hosts 24.6 million.
So, how did they pull it off?
“Instead of creating a site that mirrors the print version … [the] goal was to create a new publishing model that would harness the power of digital media and original content creation,” writes Cathleen Koo for 360 PR. “There are 50 full-time reporters who pen stories for the magazine and Forbes.com. Working alongside this staff is a sizable contributor network, over 1,200 strong. With a broad editorial workforce, the site is able to post up to 400 to 500 original pieces of content for the site per day.”
Leadership Editor Frederick E. Allen (pictured) told 360 PR that the magazine concentrated on four factors to engineer its reinvention: rich content, the Forbes global brand, SEO, and social media.