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How to Hire a Membership Site Developer That’s a Good Fit For Your Business

Your membership site developer should be more than just a technological jester, they should be your sherpa.

If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership site developer. We know this because most of our clients have come to us after years of trying to build a Mequoda System themselves, using a developer unfamiliar with our System. They end up spending money twice to build a website, not knowing that the Systems we build are turn-key and tend to be cheaper than trying to hire a stranger to build one from scratch.

How often have you found yourself with a new developer who asks you what you want, and how you want it done. Isn’t that something you hired them to help you with? When you hire a membership site developer, they should be your partner, and they should guide you, not the other way around.

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We suggest hiring a membership site developer that won’t just build a site for you. Anyone can do that. Hire one that understands how membership websites operate mechanically and sociologically, from top to bottom.

1. If this is a new product for you (you’ve never sold digital subscriptions before), your membership website development firm should assist in compiling research for your new online audience   

Being in the business of publishing, you already know your target audience. Or you think you do, anyway. Your membership website development firm will create an audience profile through the use of search data, and build a business plan around that information. Your business plan should factor in content, audience, revenue goals, technology needs, and even your organizational structure.

2. Your membership website development firm will train your organization for success

To attain digital publishing success, there needs to be a transparent relationship between you and the firm. In a perfect situation, they will offer a comprehensive training program covering the foundational changes necessary for a successful transition. This may include organizational changes and restructuring to accommodate an online publishing business model.

Generally, for most membership site developers, this is where the services stop. Many will set you up for success, and then send you on your merry way. And sometimes that merry way isn’t so merry.

3. Your membership website development firm will help you plan for the content you already have

One of the key steps to becoming a multiplatform publisher is understanding the process and benefits of recycling content that already exists. All those back issues you’ve piled in the stockroom for years? Those old PDFs that were only sent to a printer? A savvy website development firm knows that every past issue can be put to good use. They will create an in-depth content plan that includes publishing recycled and new content over various platforms, like newsletters, blog posts, videos, etc. and will create an embargo plan for your web library. 

4. Your membership website development firm will help you organize your efforts under one roof

When some magazines transition into multiplatform, they make the crucial mistake of hiring too many service providers. Keeping track of each one is stressful, time-consuming, and costly. A smart membership website development firm will advise you on the hiring of email, CMS, analytics, and social system providers. A good membership website development partner will also outline a system that will ensure proper communication and integration between each.

5. Your membership website development firm will help you choose the best system management technology

As you’ve probably noticed, there are many moving parts to multiplatform publishing. You need an advanced content management system (CMS) to manage these tasks and keep everything in working order.

I can’t help but throw a soft pitch in here. At Mequoda, we’ve customized our own Haven CMS, a central database that informs your marketing decisions and helps maximize the lifetime value of each subscriber. No matter what system provider you choose, they should be managing all the infrastructure, including those tech providers listed above, so you can focus on other tasks. Here at Mequoda, we also offer live events to teach the strategies and techniques that our system supports.

6.Your membership website development firm will oversee implementation and maintenance

Creating an effective website portal, CMS, and setting up marketing automation can be overwhelming for a business in transition. When it comes to executing the steps above, a good membership website development company will oversee the implementation, train your staff for continued success, and offer suggestions to continually improve. At Mequoda we also develop strategic membership marketing content for our publishing partners and oversee the deployment so that it’s implemented correctly.

As you can see, we expect a lot from membership website development firms because that’s our passion. And we can also back up the reasons with years of proven success from our clients. At Mequoda, our goal is to diversify your media portfolio so that a membership or subscription website isn’t your sole source of online revenue, but we do start here first. Get this right, and all of your other assets and revenue streams will fall into place.

While most membership website development firms may support the technical building of your site, we offer options from training and support, to complete outsourcing solutions that will dramatically increase your membership footprint and revenue.

Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. Learn more about how we can help you apply these strategies to your publishing business by scheduling a FREE consultation today.

Meet Us in Plymouth and Learn
How to Double Your Publishing Revenue

Join other senior publishing executives at the Membership Marketing Secrets: 2020 Workshop—where you’ll learn how to plan, execute, and optimize a profitable magazine-driven membership marketing system. And how to double your publishing revenue!

Secure your registration now, while seats are available and Early-Bird Registration is open.

Membership Marketing Secrets: 2020 Workshop

May 20-21, 2020
Mirbeau Inn & Spa
Plymouth, Massachusetts

This two-day membership marketing secrets workshop is intense—it’s not for the faint-of-heart, and it’s only for magazine publishing senior executives who have the vision and resources to grow their businesses.

This event is also for curious publishing executives who want the membership marketing secrets for publishers revealed—so that profits, growth, efficiency, and total transformation will power a magazine business that leads the industry and is the envy of competitors and collaborators alike.

You’re familiar with the growth and prominence of the emerging membership economy—you can see it daily as you interact with Amazon, Netflix, or even your local gym. And luckily, magazine publishers can learn a lot from others who have “paved the way” to condition consumers to buy memberships.

This is no fad, it’s a bona-fide trend that you should know about, understand, and latch on to membership marketing secrets for your own business’ purposes.

You should first know what isn’t a secret—having a metered paywall at your website. Yes, thanks to many news-oriented publishers, metered paywalls have become commonplace and are a powerful way to showcase your premium content and convert website visitors into buyers.

But having a metered paywall is not a secret. Who doesn’t know about metered paywalls or already have one for their content?

And simply having a website where you publish content is not the answer to staying competitive these days … let alone blowing your competition out of the water.

For that, you need to attend the Membership Marketing Secrets: 2020 Workshop! You’ll not only learn about the membership marketing secrets, but you’ll also discover all the online publishing myths that often distract or derail many publishers from keeping their eyes on the prize—growth and profits!

When you attend the Membership Marketing Secrets: 2020 Workshop, you’ll be among the publishing industry’s elite—those who are ahead of the trends and will know exactly how to optimize your publishing efforts, based on the latest business intelligence. There will be plenty of time for networking, too, so you can get to know your fellow publishing professionals!

The 7 Membership Marketing Secrets for Magazine Publishers

So that you don’t have to wait until our event, here’s a list of 7 membership marketing secrets:

  1. Web Magazine
  2. Web Magazine Library
  3. Curated Special Collections
  4. Leveraging Existing Content Platforms
  5. Content Previews
  6. Email Marketing Frameworks
  7. Landing and Offer Page Frameworks

And of course, much of the “secret” is not just having a list, but fully understanding what’s behind these secrets and learning what to do about them, so that your own publishing system is in alignment with all these secrets.

When you come to the Membership Marketing Secrets: 2020 Workshop, you’ll learn about all of these in detail—and you’ll learn how to plan, execute, measure, and optimize your very own magazine-driven membership marketing system.

I promise you this now, too—when you register and attend our event, you’ll get 3 bonus membership marketing secrets. And while my colleagues prefer me to hold these bonus secrets back until you register, I can tell you they involve growing your audience, growing customer engagement, and growing revenue.

You’re probably wondering how I can make the claim that you’ll double your revenue when you register for our Membership Marketing Secrets: 2020 Workshop. Well, Mequoda has been around for more than 15 years—and we’ve helped many magazine publishers over that time, including Prime Publishing, Yankee Magazine and Hearst Magazines … and we’ve counted AAA Northeast and the Biblical Archaeology Society as clients (non-profit membership organizations that both have magazines!).

The Agenda for Discovering the 7 Membership Marketing Secrets for Publishers

You’ll leave this event with a clearer vision and plan for transforming your magazine publishing business. Here is the agenda for the Membership Marketing Secrets: 2020 Workshop:

Wednesday, May 20

  • Creating a New, Successful Membership Product
  • 3 Ways to Build Your Audience Marketing Database
  • Offer- & Price-Testing Strategies for Maximizing Revenue
  • How to Organize and Outsource Your Business Processes

Thursday, May 21

  • Building an Integrated Membership Marketing System
  • 4 Key Metrics for Measuring Your Success
  • Modeling and Budgeting Your Five-Year Plan
  • 3 Bonus Membership Marketing Secrets Revealed

For a full description of all the sessions, click here to download your FREE Program Guide.

This entire membership marketing secrets event will be led by me, Kim Mateus, as Chief Strategy Officer at Mequoda Systems. In 2004, I started with Mequoda as employee #2, and have since overseen strategic planning for many of Mequoda’s publishing partners. Having guided the development of more than 20 subscription and membership marketing systems, my team and I monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner marketing programs. My focus on client content strategies is a natural extension of my journalism education and background.

And here is a high-level summary of the entire Membership Marketing Secrets: 2020 Workshop:

WHO: Besides senior executives like you from magazine publishing companies, the Mequoda Systems team who will join me at this membership marketing secrets event are veteran publishing professionals themselves—you’ll have plenty of time for networking with your fellow publishing executives and with the Mequoda Systems team:

  • Don Nicholas, Chief Executive Officer
  • Bill Dugan, Chief Copywriter
  • Nancy Horan, Chief Systems Officer
  • Eileen Shea, Content Marketing Director
  • Norann Oleson, Analytics Director

WHEN: May 20-21 (it’s NEVER too early to sign up!)

WHERE: Mirbeau Inn & Spa in Plymouth, Massachusetts

For inn room reservations at preferential rates for our attendees, click here or call 833-MIRBEAU (833-647-2328) for room reservations.

WHY: Because the magazine publishing world is fast-changing and keeping up with trends can be a full-time job—this membership marketing secrets event will help you focus on only the key initiatives that will help drive growth for your business.

For a full description of all the sessions, speakers, and the venue for this event, click here to download your FREE Program Guide.

I’d tell you to “mark your calendar” for this event, but if you only do that you might miss out—we only have a limited number of seats for this exclusive event, so sign up right now.

I hope to see you in historic Plymouth, Massachusetts, in May 2020!

Sincerely,

Kim Mateus
Chief Strategy Officer, Mequoda Systems
Program Leader, Membership Marketing Secrets: 2020 Workshop

P.S. If you already know that this event is for you, sign up right now while seats are still available (this is a small event—we really only have space for a few dozen people). Register now for the Membership Marketing Secrets: 2020 Workshop!

P.P.S. Prefer not to wait until 2020 to benefit from all these membership marketing secrets? If you have a sizable team at your organization who should hear all about this, email me at kim@mequoda.com and let’s chat about accelerating the process for you and bringing this membership marketing secrets workshop on-site at your company.

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