7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the audience member may opt out of your email list and never have interaction with your brand again.
Knowing how to write a white paper will allow you to introduce new audience members to your brand and the information you provide. Take a look at the following seven steps on how to write a white paper that utilizes the art of storytelling. These specific examples help you take your editorial content and develop it into a more reader-friendly white paper.
Tip #1 on how to write a white paper: Use anecdotes when applicable. Telling the story of specific situations helps communicate an idea, concept or strategy easier.
Tip #2 on how to write a white paper: Paint a picture with your words, so audience members can envision the process and outcome you share.
Tip #3 on how to write a white paper: Talk to and connect with the audience by addressing them and the issues they experience.
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Tip #4 on how to write a white paper: Using provocative statements throughout your content helps keep the attention of your readers.
Tip #5 on how to write a white paper: All the content you provide in the white paper should have value. Don’t include any unnecessary filler.
Tip #6 on how to write a white paper: Keep the content on topic and straight to the point.
Tip #7 on how to write a white paper: The beginning and end are very important. The beginning is responsible for enticing readers to continue with the white paper. The end should point to more of your resources or similar content so audience members will continue their relationship with your brand.
For more tips, download our free How to Write a White Paper free report now.