The MIT Technology Review‘s new “Insider” subscription plan, which the journal debuted last week, offers three tiers of annualized content access, Folio: reports.
The $29.95 plan includes a one-year subscription to either the digital or hard-copy magazine, plus a few bonuses.
The $79.95 level includes both subscriptions, plus the journal’s Science Fiction Anthology and full archive access.
Finally, the $179.95 option includes all of the above, plus copies of exclusive reports and MIT Press releases.
“People are engaging in so many different ways … reading a magazine on just a mobile device or computer screen is not going to cut it for us,” the MIT Technology Review‘s Bruce Rhodes told Folio:. “All along we wanted to test this out and get into a feedback loop with our customers. We’ll survey them hard on the ad-free option, asking whether they joined for that or different reasons. It’s definitely a slippery slope and we don’t want to alienate our advertisers, but we’ve also developed other ways to engage with our audience than just banner ads.”