Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a tag page doesn’t necessarily get elevated to the navigation level.

For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation.

Here is a tag page from People.com on “George Clooney“:

People.com Tag Landing Page

People.com Tag Landing Page

------------------------------------------------

MPP

Learn how to choose the best subscription pricing & single-copy pricing strategy for your subscription websites & subscription apps when you download a FREE copy of How to Use Contrast Pricing to Increase Subscription Revenue.

------------------------------------------------

Classic vs Glossary Tag Landing Pages

FuelNet uses two versions of tag landing pages. The first is the classic tag landing page and the second is a tag glossary landing page.

Classic tag pages: This page includes standard information (see below), such as snippets of articles, like the one they have for “brand identity marketing“.

Glossary tag pages: This page includes a glossary definition provided by the site’s editors, then is followed up by related posts. “Brand identity” is an example of their glossary tag page.

Here is a tag landing page from fuelNet.com on “brand identity marketing”:

FuelNet.com Tag Landing Page

FuelNet.com Tag Landing Page

Here is a tag glossary page from fuelNet.com on “brand identity”:

fuelNet.com Glossary Landing Page

fuelNet.com Glossary Tag Landing Page

Key elements a tag landing page should include:

  • Definition (if a term)
  • Bio (if a person)
  • Any articles or posts using the tag
  • Any videos, podcasts, or other media using the tag
  • Related product/sponsor ads
  • Photo gallery (if relevant)
  • Most popular stories (if content is evergreen)
  • Most recent stories (if content is news-based)

Tag landing pages are so effective at driving website traffic due to the sheer amount of content and inbound links they amass.  This makes them more likely to rank higher on search engines. Move “build tag landing pages” to the top of your to-do list as an important component of landing page guidelines, and let them work for you.

Posted in Subscription Website Publishing

Tagged with , , , , , , , , , , , , , , , .

Leave a Reply

Your email address will not be published. Required fields are marked *