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Author: Don Nicholas

Don Nicholas

Chief Executive Officer

Don Nicholas is Chief Executive Officer for Mequoda Systems and the Mequoda Systems Content Network which includes more than 60 special interest media websites. Over the past 35 years Don has served as a subscription marketing advisor for virtually every major US magazine and newsletter publisher. His Mequoda Customer Experience Management System has been used to launch more than 300 complex subscription marketing and publishing systems that encompass a media brand’s web, email, social media and fulfillment activities. Don is the author of numerous books on subscription marketing, technology, publishing and journalism. Prior to launching Mequoda Systems, he founded three publishing and publishing service companies which experienced exit values of more than $62M. He began his career in journalism with the Armed Forces Network where he served as a writer, producer and engineer aboard the USS Enterprise.

Most Recent Article

Should You Put Subscription Revenue First?

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times made 60% of last year’s revenue from subscription sales, The Guardian’s 800,000 subscribers are now accounting for more revenue than advertisers, and Wired has followed their lead by instituting a new $20 annual subscription. It’s clear that publishers are no longer afraid to charge for content, and subscription revenue goals are at the forefront. And I think there are three reasons for it.   Continue