Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Sky News Preparing Digital Platform for Young Voters

Stand Up Be Counted is a new digital platform from Sky News that will be coming to life on September 1.

Multiplatform Publishing Strategy

Digital Publishing Re-Launch: Rodale’s ‘Organic Gardening’ is Getting a Make Over

The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.

Multiplatform Publishing Strategy

Canadian Elle Enters Ecommerce, Video Derby

Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched

Multiplatform Publishing Strategy

American’s Inflight Magazines Get New Publisher

Ink Global is replacing American Airlines' in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for

Multiplatform Publishing Strategy

Atlantic Platform Offers Twist on Social Sharing

The Nieman Journalism Lab reports that Atlantic Media's Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of

Minimum Information Unit

Minimum Information Unit

A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book

Multiplatform Publishing Strategy

Great Media Brands Continue to Sell for Rock Bottom Prices

Condé Nast's latest in a long line of recent deals includes the sale of Women's Wear Daily, as Penske Media has acquired Fairchild Fashion Media for $100 million. The New

Multiplatform Publishing Strategy

Audience Development Strategy Needs Fuel Staffing Decisions

Screen Shot 2014-08-20 at 11.09.23 AM Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate

Multiplatform Publishing Strategy

Newsweek Digital Tactics Take Shape

With its print reincarnation established, Newsweek 2.0 is setting its sights on its original mission: a robust digital presence. Capital New York reports that Editor-in-Chief Jim Impoco is devoting considerably

Multiplatform Publishing Strategy

Is the Mobile Gap Closing?

Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive

Multiplatform Publishing Strategy

Mobile Outlook: Traffic Outpaces Desktop for UK Publishers

Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it

Multiplatform Publishing Strategy

Time Reporters, Writers Ranked by Value to Advertisers

The recent revelation that Time Inc. is ranking its writers based in part on their work's value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from

Multiplatform Publishing Strategy

People StyleWatch Mag Online Quiz Brings Numbers

Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's

Multiplatform Publishing Strategy

Data Integration Best Practices for Publishers

Ad Age recently ran an op-ed by Purch's Antoine Boulin on five strategies for publishers to better integrate data. Here are some excerpts:

Multiplatform Publishing Strategy

Editorial, Ads Going Hand in Hand at The Debrief

The Debrief, a six-month-old women's lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move.

Multiplatform Publishing Strategy

Native Advertising Content at Purch Includes Editorial Reviews

In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.

Multiplatform Publishing Strategy

Epicurious, Bon Appétit Join Forces

Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will

Digital Magazine Publishing

Personalization Data Key at The Economist

Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as

Multiplatform Publishing Strategy

Mother Jones Website Popularity Grows via Facebook

While John R. MacArthur of Harper's is steadfast in his refusal to surrender to the web, fellow progressive liberal publisher Steve Katz has Mother Jones riding a wave generated largely

Prime Publishing and Mequoda Group launch ‘revolutionary’ website magazine

Niche publisher launches groundbreaking website magazine, revealing future of digital magazines NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has

Multiplatform Publishing Strategy

Lucky, Condé Nast Plan to Divide and Conquer

After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will

Multiplatform Publishing Strategy

Red Bull Magazine Makes Big Digital Push

Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company's successful print product targeting 18- to 34-year-olds, to showcase its "online storytelling"

Multiplatform Publishing Strategy

Observer Capital Purchases SourceMedia

Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher

Multiplatform Publishing Strategy

American Press Institute Produces Events Guide

The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and

Multiplatform Publishing Strategy

InStyle Cover to Debut on Snapchat

InStyle has quickly taken a shine to Snapchat. Just months after joining the social photo-sharing site, InStyle has announced that it will reveal the cover for its next issue there.

Multiplatform Publishing Strategy

‘Elite Readers’ of GQ to Promote Ad Brands

GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort

Multiplatform Publishing Strategy

Amanda Wolfe on Fitness’s Facebook Strategy

With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the

Multiplatform Publishing Strategy

Publisher Dashboard Debuts on Google News

With a recent upgrade to its news portal, Google has given publishers greater control of their own discovery destiny.

Multiplatform Publishing Strategy

Sports Publishers Playing Under Mobile’s New Rules

As mobile traffic to their sites eclipses 50%, sports publishers are putting into place new tactics to attract and retain visitors. Digiday reports that USA Today's FTW, theScore, and Sports

Multiplatform Publishing Strategy

VF Best-Dressed List Gets a Site

One of the most famous lists in media and entertainment has added to its wardrobe. Women's Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.

Multiplatform Publishing Strategy

Mental Floss Magazine a Multiplatform Success Story

Mental Floss magazine is expanding its print and digital operations, the New York Observer reports.

Multiplatform Publishing Strategy

Programmatic Direct Platform Unveiled by Verve

Mobile ad network Verve has launched a programmatic direct trading platform, MediaPost's Real-Time Daily reports.

Multiplatform Publishing Strategy

Shareability, Other Social Qualities Among Publishers Ranked

MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a

Multiplatform Publishing Strategy

Mobile-First Philosophy Considerations

Publishing analysts Chartbeat have concluded that mobile traffic complements desktop traffic, with consumption coming literally night and day (or home and work), respectively, Digiday reports.

Multiplatform Publishing Strategy

Men’s Fitness Mag Hits Record Traffic Numbers

Men's Fitness announced this week that 8.4 million unique visitors came to the magazine's website in July, which represents a 106% increase year-over year.

Multiplatform Publishing Strategy

Time Inc. Digital Ad Revenue Sees 12% Jump

In its first fiscal quarter since breaking from Time Warner, Time Inc.'s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that

Multiplatform Publishing Strategy

Details Mag Reveals New Display Ad Network

Ad Week reports that Details has created Condé Nast's first "male-targeted digital display ad network." The magazine hired platform Style Coalition to administer the service for bloggers.

Multiplatform Publishing Strategy

Mobile Tactics Increasingly Utilize Curation

As they develop and refine their mobile content strategies, publishers are more and more mixing in curation with original stories, Digiday reports.

Multiplatform Publishing Strategy

Bonnier Switches Up App Platforms

Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.

Multiplatform Publishing Strategy

Time Magazine Website Success Encourages Pearlstine

Women's Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology's impact on

Multiplatform Publishing Strategy

Virgo Publishing Acquired by Informa

U.K.-based producer and publisher Informa has acquired Arizona-based Virgo Publishing. The move gives Informa its first purchase in the U.S. media market, Folio: reports. Virgo is a a b2b company

Multiplatform Publishing Strategy

Kernel Magazine Will Be Daily Dot Weekend Edition

Screen Shot 2014-07-31 at 11.50.33 AM Erstwhile British "Internet tabloid" The Kernel will relaunch in August as The Daily Dot's weekend magazine. Digiday reports that The Kernel will report on current

Multiplatform Publishing Strategy

New Yorker Website Hires Ad Agency

On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it. Ad Week reports that SS+K will first build a campaign around

Multiplatform Publishing Strategy

CDW’s Apple Newsstand App for Customer Magazines

Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW's four magazines – BizTech, FedTech, StateTech, and EdTech –

Multiplatform Publishing Strategy

Responsive Design Site Launched by Luxury Home Magazine

Luxury Home Magazine has announced that its new responsive design site represents a renewed commitment to full digital integration. The "largest publisher of market specific luxury real estate publications" released

Multiplatform Publishing Strategy

Native Advertising Is Medium’s Next Challenge

Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.

Multiplatform Publishing Strategy

How Bloomberg Digital Is Defining Itself

In its effort to establish a "Web-friendly, mainstream digital presence," Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.

Multiplatform Publishing Strategy

Larger iPhone 6 Could Mean New Publisher Apps

Talking New Media examines the potential impact that a larger iPhone 6 – with displays measuring up to 5.5 inches diagonally – might have on digital publishers' plans for native

Multiplatform Publishing Strategy

Evergreen Content: Seven Tips From Ad Age

In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and

Multiplatform Publishing Strategy

Kim: Promoting Content Is Imperative for Publishers

SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim

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