Adam T. Sutton is a former contributing editor to Mequoda Daily. He now contributes regularly to MarketingSherpa’s Business-to-Consumer and Search newsletters.
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Blogging works best when it's done daily, and that takes a lot of information. One endless source of info—the news—is a
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you're in luck, Mequoda has a new free special report: 8
There are simple ways to solve huge computer security problems
It's a crazy week at work. You're the last one out of the office, cranking out work until 11 p.m. The
Ceramic Arts Daily - Mequoda Online Publisher of the Year
Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic
Some publishing skills have not changed and are not expected to
Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with
Links may be old, but they’re still vital
Although search engines have taken over most Internet navigation, outbound and inbound links on your website are still important. They are how users
Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
Test targeted keywords and content optimization for free
Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings
New Job Posting: Search Engine Marketing Specialist
Some people think life starts after 5 p.m., but the people at Scripps Networks don't think so. For them, lifestyle is more than a
These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering
Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting
Today's posting is a mass of SEO related news
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring
The online ad industry is growing and becoming more personalized, so take advantage
Google's wild success is fostering an age of ad experimentation, and the future could offer extremely targeted ads
A study shows that people search for companies online based on offline ads
Don't write off traditional advertising yet.
More than two-thirds of Internet users say they have searched for a company,
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing
Viral marketing campaigns are not easy, but here are a few tips that can help yours find success
We wrote a few weeks ago that many marketers are planning a viral
Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there.
By now you probably know that one of the best ways to
Today's video advertising experiments will be tomorrow's surging market
It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying.
For years
These benchmarks will reveal where your emails have to be tweaked
The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
A new report shows that online video is both popular and socially stimulating
In case you've been wondering if streaming video could help your online business, a new report from the
Auto-generated emails are a cheap and simple way to add more value to your message
Audience is the lifeblood of every publication, whether online, in print or on television. The success
A report shows 5 tactics are commonly executed and commonly fail
A mantra that remains true across email marketing and direct mail is "the money is in the list."
Email marketers are
The rules and guidelines to making better Lead Generation Websites
The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
Slow websites push visitors away; speed yours up
Creating your website—or even editing it—is a complicated undertaking.
Many different parts have to work together to satisfy your visitors, and ultimately, satisfy you.
Yesterday's
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand
Your website should have incentives for visitors to return frequently
If you're like hundreds of other publishers, you're working both online and in print.
But how much of your total revenue comes
Lost in the online publishing jungle? We have a map.
When bringing your publication online, you're entering a business world unlike any other.
Yesterday's Daily compared publishing online to navigating the Amazon.
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very
Don't waste your marketing campaigns, be ready for visitors
Provided that your website is well designed, you need to start driving traffic to it.
That way your website's good conversion rates will
Try this three step process to boost your marketing file and website traffic
When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to
Fed up with search results? Now you can create your own engine
We at the Mequoda Group are very fond of our website archetypes.
They are website designs from which all similar
If you have to change your website, only use proven tactics
If your website is not making much money, it's natural to want to constantly change it.
You might think after some
Changing your website too little or too often will drive away users
Creating a new website is like buying a new cell phone.
Immediately after you have it another feature comes out
Time spent on your site and revenue are effected by site design
If you are going to have a website at all, make sure it is designed well.
Yesterday's Daily illustrated how
Inconsistent website design and navigation lowers conversion rates
Since online publishing is so far from maturity, there are very few absolutes.
But one thing you can always count on is that users
Google's Sitelinks can turn your 1 link into 6 on results pages
Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires
Online marketing works best with a solid foundation that builds lists
To have a solid online business, you need a solid online marketing system.
How solid is your online marketing? Is it
You need a full marketing system to maximize revenue
Let's face it: Internet marketing is complicated.
It's based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday's
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
If your website does not bring in enough revenue, focus on what it's lacking
Bringing your publication online is not easy, but it's absolutely necessary.
Audiences are going online to find information
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click