Adam T. Sutton

Use this tool to see what is on searchers' minds Blogging works best when it's done daily, and that takes a lot of information. One endless source of info—the news—is a  

The newest free report from the Mequoda Group Looking for a crash course in landing pages? How about for free? Well you're in luck, Mequoda has a new free special report: 8  

There are simple ways to solve huge computer security problems It's a crazy week at work. You're the last one out of the office, cranking out work until 11 p.m. The  

Ceramic Arts Daily - Mequoda Online Publisher of the Year Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic  

Some publishing skills have not changed and are not expected to Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with  

Links may be old, but they’re still vital Although search engines have taken over most Internet navigation, outbound and inbound links on your website are still important. They are how users  

Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds  

Avoid foolish marketing and bad PR Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists  

Test targeted keywords and content optimization for free Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings  

New Job Posting: Search Engine Marketing Specialist Some people think life starts after 5 p.m., but the people at Scripps Networks don't think so. For them, lifestyle is more than a  

These internet marketing tips can help your website’s ads generate more revenue Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering  

Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting Today's posting is a mass of SEO related news  

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy The website and email newsletter feature updates five days a week, with editorials sent on  

Clever marketers are combining their tools to offer stronger email marketing campaigns Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring  

The online ad industry is growing and becoming more personalized, so take advantage Google's wild success is fostering an age of ad experimentation, and the future could offer extremely targeted ads  

A study shows that people search for companies online based on offline ads Don't write off traditional advertising yet. More than two-thirds of Internet users say they have searched for a company,  

Having fresh, valuable content is a great way to attract repeat website visitors There are lots of ways to drive website traffic, and not all of them are purely online marketing  

Viral marketing campaigns are not easy, but here are a few tips that can help yours find success We wrote a few weeks ago that many marketers are planning a viral  

Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there. By now you probably know that one of the best ways to  

Today's video advertising experiments will be tomorrow's surging market It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying. For years  

These benchmarks will reveal where your emails have to be tweaked The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what  

NYTimes.com will likely boost advertising revenue if it offers more free content The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York  

A new report shows that online video is both popular and socially stimulating In case you've been wondering if streaming video could help your online business, a new report from the  

Auto-generated emails are a cheap and simple way to add more value to your message Audience is the lifeblood of every publication, whether online, in print or on television. The success  

A report shows 5 tactics are commonly executed and commonly fail A mantra that remains true across email marketing and direct mail is "the money is in the list." Email marketers are  

The rules and guidelines to making better Lead Generation Websites The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can  

Cutting through chaos to find success There is no denying it: the Internet is a confusing place. Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos. When you  

Slow websites push visitors away; speed yours up Creating your website—or even editing it—is a complicated undertaking. Many different parts have to work together to satisfy your visitors, and ultimately, satisfy you. Yesterday's  

Find out how this email newsletter is raking in revenue and awards We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand  

Your website should have incentives for visitors to return frequently If you're like hundreds of other publishers, you're working both online and in print. But how much of your total revenue comes  

Lost in the online publishing jungle? We have a map. When bringing your publication online, you're entering a business world unlike any other. Yesterday's Daily compared publishing online to navigating the Amazon.  

Being a pioneer doesn't always pay Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago. Some daring publishers have hacked a path to "online profitability"  

Is this new system heaven for publishers or hell for users? Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still  

Create interweaving websites with specific strategies When you think of your online business, are you thinking of a website, or are you thinking of a network of websites? The distinction is very  

Don't waste your marketing campaigns, be ready for visitors Provided that your website is well designed, you need to start driving traffic to it. That way your website's good conversion rates will  

Try this three step process to boost your marketing file and website traffic When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to  

Fed up with search results? Now you can create your own engine We at the Mequoda Group are very fond of our website archetypes. They are website designs from which all similar  

If you have to change your website, only use proven tactics If your website is not making much money, it's natural to want to constantly change it. You might think after some  

Changing your website too little or too often will drive away users Creating a new website is like buying a new cell phone. Immediately after you have it another feature comes out  

Time spent on your site and revenue are effected by site design If you are going to have a website at all, make sure it is designed well. Yesterday's Daily illustrated how  

Inconsistent website design and navigation lowers conversion rates Since online publishing is so far from maturity, there are very few absolutes. But one thing you can always count on is that users  

Google's Sitelinks can turn your 1 link into 6 on results pages Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires  

Online marketing works best with a solid foundation that builds lists To have a solid online business, you need a solid online marketing system. How solid is your online marketing? Is it  

You need a full marketing system to maximize revenue Let's face it: Internet marketing is complicated. It's based in a constantly evolving environment and requires a comprehensive system to be effective. As yesterday's  

Send visitors to the front door, not the window There are dozens of goals shared by Internet marketers across the globe. Somewhere at the top of almost everyone's list is "increase visits  

Capture more revenue from your website traffic Having an efficient, all encompassing Internet marketing system requires discipline. You need constant attention to identify problems and repair them. The difficulty for most publishers is  

There are solutions to every website problem You have a website and it costs money. So it should be generating revenue, right? As we described Wednesday, that is not always the case.  

If your website does not bring in enough revenue, focus on what it's lacking Bringing your publication online is not easy, but it's absolutely necessary. Audiences are going online to find information  

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page. The more targeted the landing page, the better the  

Are your landing pages converting enough users? Check out these benchmarks and find out The most important website metric is conversion rate. All of the other website metrics—like unique visitor count, click