About the author: Chris Llewellyn has been the president and CEO of FIPP since October 2009. He was formerly international managing director of Bauer Consumer Media (formerly Emap Consumer Media) since 1998. After college (a degree in History, Politics and Maths), and three years marketing regional newspapers, he joined Emap in 1980 as a brand manager. At various times in his 29 years there he was marketing director of the Consumer Magazine division, group research director of Emap PLC, and between 1992 and 1998 he was based in Paris as director general of Emap France. During his career he has had the honour of being appointed chairman of the Board of FEAP, the European Magazine Association, between 1996 and 1998. In 1999 he was appointed to the Board of FIPP and served as its chairman between 2005-2007.