Articles by Don Nicholas

Multiplatform Publishing Strategy

The New Mequoda Pyramid

The Mequoda Pyramid supports the notion that products have a natural hierarchy Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content  

Creating the Perfect Magazine Website

Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently  
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