Articles by Don Nicholas

We’re Hiring a Chief Strategy Advisor

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team Ideal Candidate: 10+ Years managing a multiplatform media business with full top line and  
How to Create User-Centric Multi-Platform Products

How to Create User-Centric Multi-Platform Products

Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded. Multi-platform publishers who recycle, reuse, and re-publish information in  

The Best Job Board System for Publishers

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert  

The Best Classified Ad System for Publishers

What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major  

The Best Community Management System for Publishers

What to look for in community management systems from Haven Thread, to Simple:Press to Kunena Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums  

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships "[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for  
Advertorial Design Best Practices

Advertorial Design Best Practices

How to sail the winds of advertorial design, or sponsored content design - our favorite stream of publishing revenue Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario:  

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web  

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites This year in our Subscription Website Publishing articles we've tackled everything  

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development This year we've tackled everything from online advertising models, content recycling and  
Enter Your Log In Credentials
This setting should only be used on your home or work computer.

Larger version of the image

By using this site, you agree to our Privacy Policy.