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Author: Jack Edmonston

After some false starts as a programmer and radio disk jockey, Jack found his way into publishing at IDG where he worked as marcomm manager for Computerworld. Over the next 17 years he helped the company grow from one publication in the United States to more than 100 around the world, including titles like PC World, Mac World and InfoWorld. Jack was president of IDG Marketing Services, working on circulation, subscription promotion, market research and marketing communications for many of IDG’s publications.

Jack left IDG in 1989, spent a short time at Cahners (Reed) Publishing working on publication acquisition and development and then went out on his own, consulting for a variety of publishing clients.

Most Recent Article

America’s Test Kitchen Mequoda Case Study

How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?

Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform publishing. Chris has gone from a publishing a single cooking magazine, Cook’s Illustrated to a growing media empire that spans books, another print magazine, books, membership websites, a TV Show on PBS, email newsletters and DVDs.   Continue