How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?
Chris Kimball, CEO of Boston Common Press, is master of what we now call multiplatform publishing. Chris has gone from a publishing a single cooking magazine, Cook’s Illustrated to a growing media empire that spans books, another print magazine, books, membership websites, a TV Show on PBS, email newsletters and DVDs. Continue
“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."
- Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac
“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”
- Stuart Hochwert, Founder and CEO, Prime Publishing
“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”
- Hampton Stephens, Publisher, World Politics Review
“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”
- Brook Holmberg, Publisher, Yankee Magazine
"We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth."
- Ed Coburn President Cabot Wealth Network
