Articles by Kim Mateus

Video Monetization: Tips to Help Make It Happen

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

Video Metrics: Tracking Views Is Tricky

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts Views, visits, traffic, clicks, opens, time spent with media ... charting response  

Online Ad Targeting … for Print Magazines?

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest  

Association Magazines – Not Just for Members Anymore?

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

NatGeo “Shares” Social Publishing Strategy

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to  

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs Will readers pay per article to access quality content?  

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  
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