Articles by Kim Mateus

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands  

Ecommerce Publisher News: Vox, PopSugar, and More

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content  

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at  

Publisher-Advertiser Alignment Crucial for 2016

The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends  
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