Articles by Kim Mateus

How to Price Your Magazine Membership

How to Price Your Magazine Membership

We've discussed  how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and  
What is a Subscription Marketing System?

What is a Subscription Marketing System?

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what  
How Much Should You Invest in Your Membership Website?

How Much Should You Invest in Your Membership Website?

Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial  
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