Articles by Kim Mateus

How to Use Six Sigma for Membership Offer Testing

How to Use Six Sigma for Membership Offer Testing

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on  
Bring Mequoda In-House Today

Bring Mequoda In-House Today

Let Us Come to You! The Mequoda Marketing Secrets Workshop is Going on the Road You don’t need me to tell you about all the challenges facing magazine publishers today—and, as  
What Your Competitors Already Know Now

What Your Competitors Already Know Now

Attend Membership Marketing Secrets:  2020 Workshop and Walk Away With a Powerful Playbook and Game Plan Ever fear that your competitors are one step ahead of you? Or that you’re just  
Become the Next Great Success Story

Become the Next Great Success Story

Become the Next Great Success Story at Membership Marketing Secrets: 2020 Workshop If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied  
Today You Can Join the Publishing Elite

Today You Can Join the Publishing Elite

This Intense Two-Day Workshop Was Developed for Publishers Like You Right now, we’re inviting only the most elite publishing executives to join us for an intimate two-day event—this must-attend event is  
You’re Invited Now to Attend Our 2020 Event!

You’re Invited Now to Attend Our 2020 Event!

Join Us at Membership Marketing Secrets: 2020 Workshop, the publishing industry’s must-attend event of the year! So, where do I start to explain our Membership Marketing Secrets: 2020 Workshop? First, I should  

Register Today or Lose $500 Later

Join us in Plymouth, Mass., at the Membership Marketing Secrets: 2020 Workshop I’ll keep this to the point, because I know you’re busy. On May 20-21, 2020, you’ll find us at  

How To Find the Best CMS for a Magazine

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different  
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