Patrick Hughes

New Media Producer

Patrick is Mequoda’s New Media Producer, and reports on digital publishing trends for Mequoda Daily. Patrick also produces all of the video content for Mequoda including Mequoda Pro, the Digital Native Survey and Mequoda Tablet Study.

Patrick co-founded and operated a video production company called Visual Post in Rhode Island for several years and now runs BuzzFarmers, where he has produced videos and consulted on video production for The New York Times Company, About.com, Ask.com, MetLife, United Way, BET, Bosch, Klondike, Kids Discover Magazine, Northstar Travel Media and Healthcare Resources Online.

Find Patrick on Google+.

Articles by Patrick Hughes

Multiplatform Publishing Strategy

Who Uses Facebook Ads?

Setting up a Facebook page for any business is done by a majority of businesses since it costs nothing and it can be used for a variety of interactions within

Multiplatform Publishing Strategy

Digital Publication Launched By Sports Great

Digital publishing is so popular, so accessible right now that even baseball greats are getting involved. Derek Jeter, the longtime shortstop for the New York Yankees, has wrapped up his

Multiplatform Publishing Strategy

Will Apple Develop An Aggregated Content App?

Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?

Multiplatform Publishing Strategy

Digital Publishing Evolution: Mobile And Desktop Go Head To Head

Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different

Multiplatform Publishing Strategy

How Do Tablets Fit Into Digital Publishing?

There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.

Multiplatform Publishing Strategy

How Digital Video Ads Are Used

Although video content is extremely popular, using video ads successfully can be tricky. Some new data from Digiday and LiveRail take a look at the type of video ads being

Multiplatform Publishing Strategy

B2B Content Marketing is Huge and Brands Are Becoming Publishers

Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing,

Multiplatform Publishing Strategy

Mobile Ad Content Users Engage With

Mobile devices have changed the way consumers shop. There is the chance to do more research easily, and new research is showing what mobile users do before making purchases.

Multiplatform Publishing Strategy

‘FADER’ Getting More Active In Digital Publishing

FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.

Multiplatform Publishing Strategy

The Mobile Web Market For Digital Publishers

Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls

Multiplatform Publishing Strategy

Digital Publishing Success For ‘Time’ Leads To Partnerships

The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally,

Multiplatform Publishing Strategy

Hearst Helping Digital Publishers

Hearst is now helping digital publishers by offering services to medium-sized publishers with circulations between 300,000 and 1 million, reports Women’s Wear Daily.

Multiplatform Publishing Strategy

Digital Publishing News: ‘XXL’ Will No Longer Be In Print

Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio. The hip hop magazine

Multiplatform Publishing Strategy

iSocket And Wenner Media Partner

iSocket for Publishers is a solution offered by iSocket that allows publishers to streamline their reservation sales process, reports Talking New Media. The process will be automated into a single

Multiplatform Publishing Strategy

Insight on Social E-Commerce

Buying and selling directly on social networks has been around before but it appears to be escalating, especially after Twitter recently started testing the “Buy” button on tweets.

Multiplatform Publishing Strategy

Is Facebook Driving More Referral Traffic Than Google?

Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.

Multiplatform Publishing Strategy

Organic Search Leads Website Traffic Referrals

We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as

Multiplatform Publishing Strategy

‘New York Times’ Launches New Daily Newsletter

First Draft is the new politics website and daily newsletter just launched by The New York Times.

Multiplatform Publishing Strategy

PRSS, Digital Magazine Publishing Platform, Bought By Apple

Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and

Multiplatform Publishing Strategy

Will ‘Saveur’ Turn More Towards Digital Publishing?

Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director

Multiplatform Publishing Strategy

New ‘Times’ Homepage Feature Includes Social, Digital Video

The New York Times has released a new major feature to its homepage, making it a whole new desirable destination, reports Talking New Media.

Multiplatform Publishing Strategy

What Digital Marketers Want In Social Analytics

Social media has transformed digital marketing strategies over the years. At first, brands weren’t on board with social as they couldn’t understand how to benefit from it. Then, after social

Multiplatform Publishing Strategy

New Digital Publishing Strategy for ‘The New Republic’?

Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case

Multiplatform Publishing Strategy

HBR Recycles Content For Success

Recycling and repurposing content is a successful strategy used by digital publishers, and one we recommend to all of our clients. Why constantly create new content when you have archives

Multiplatform Publishing Strategy

Email Marketing Stats For B2Bs

It appears that email marketing is popular enough that 31 percent of B2Bs between March 2013 and March 2014 only spent money to advertise in email, reports MarketingProfs. The remaining

Multiplatform Publishing Strategy

New Facebook Study Shows Digital Marketers Average Time Spent

New data from eMarketer shows that the average time spent on Facebook by the average adult is 21 minutes per day.

Multiplatform Publishing Strategy

Major Digital Publishers Prepare For iOS 8

As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run

Multiplatform Publishing Strategy

Multiplatform Publishing: How Digital Is Being Brought To Print

We’ve seen many print legacy publishers turn digital. However, now we’re seeing some publishers take their digital elements and bring them to print. The Guardian is one publisher bringing

Multiplatform Publishing Strategy

‘The Baffler’ Takes On Digital Publishing

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

Multiplatform Publishing Strategy

More Promoted Tweet Options From Twitter

Twitter continues to make moves that will help the company fair better as a publicly-traded entity. The social platform has toyed with a variety of enhancements, including its “Buy” button,

Multiplatform Publishing Strategy

Mobile App Users: In App Time Increases

With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the

Multiplatform Publishing Strategy

Meredith Offering New Multiplatform Publishing

Connected TV is getting popular these days, and expected to continually grow in popular, with a prediction that 75% of TVs will be internet-connected by 2017. This information is discussed

Multiplatform Publishing Strategy

Mobile E-commerce Huge With Email

Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets

Multiplatform Publishing Strategy

‘California Sunday’ Utilizes Multiplatform Content Marketing

California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some

Multiplatform Publishing Strategy

Digital Publishing Not Just for Publishers Anymore

Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so,

Multiplatform Publishing Strategy

Facebook for Publishers: Will Facebook Become More Valuable?

Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and

Multiplatform Publishing Strategy

‘Macworld’ to be Only a Digital Magazine

Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication. Although Macworld is ending its print edition in

Multiplatform Publishing Strategy

New Editor-in-Chief Selected at Maxim

Kate Lanphear, the previous style editor of The New York Times’ T, has been selected as the new editor-in-chief for Maxim, reports NY Post.

Multiplatform Publishing Strategy

Overall, Paid Ads Convert Better Than Organic Ads on Social Media

Are you surprised by the title of this article? Some would believe that organic ads work better than paid, but according to eMarketer, that isn’t the case.

Multiplatform Publishing Strategy

World’s Largest Paywall Providers Teaming Up

Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.

Multiplatform Publishing Strategy

New Managing Editor for VentureBeat

VentureBeat is expanding its editorial team which includes a new managing editor, reports Folio. In addition to hiring Jennifer Tsao as the business and tech publisher’s new managing editor, the

Multiplatform Publishing Strategy

Facebook Shares Engagement on Digital Videos

Facebook looks to give Google a run for its money, as the world’s largest social network updates its video product, reports Ad Age.

Multiplatform Publishing Strategy

New Esquire Paywall Launches

Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.

Multiplatform Publishing Strategy

Sports Illustrated Gets Busy with Digital Video

Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to

Multiplatform Publishing Strategy

Twitter for Publishers — Social Platform Tests “Buy” Button

Publishers have taken to Twitter because the social platform is a micropublishing site — something directly aligned with the activities of digital publishers. Twitter has been a valuable tool in

Multiplatform Publishing Strategy

Native Ads Offered from Men’s Health

When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,

Multiplatform Publishing Strategy

Future Offers Free Digital Magazines

The freemium is a great way to introduce new audience members to your content. Future plc is utilizing the power of free by offering free digital magazines editions to readers

Multiplatform Publishing Strategy

E-commerce Growing for Some Digital Publishers

Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.

Multiplatform Publishing Strategy

Digital Publishers and Anonymous Comments

Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers

Multiplatform Publishing Strategy

How Digital Publishers Approach Native Ads

Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday. The Huffington Post has dealt with native advertising by developing sections

“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

By using this site, you agree to our Privacy Policy.