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Author: Roxanne O'Connell

Roxanne O'Connell

Roxanne O’Connell is Assistant Professor of Visual Communication at Roger Williams University where her area of research is the design of information. She is also Research Director for the Mequoda Group, specializing in website usability, site prototyping and audience research.

Roxanne is currently consulting in the area of website usability for Mother Earth News and University Health Publishing. She has more than 20 years of extensive experience in user interface design, Internet marketing and publishing, and e-commerce. She is an expert in information design and website usability.

Roxanne conducts customized audience research and has led a variety of educational programs for universities, trade associations and corporations.

Most Recent Article

Website Design Lessons From Cook’s Illustrated

Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In the process we often find ourselves getting on one soapbox or another, proving, once again, that there’s a lot of room for improvement out there. With the holidays fast approaching, we turned our attention to the many food and wine websites on the web, looking for the best subscription-driven website for cooking aficionados—a challenging field for generating subscription revenues as there are so many free recipe sources out there.   Continue