Articles by Terri Edmonston

Discover.com Website Design Review

The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just  

MarthaStewart.com Website Design Review

MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines. You almost can't have a dinner party without  

KnittersReview.com Website Design Review

Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity. Knitter's Review is  

Reader’s Digest Website Design Review

Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully Reader's Digest is so well known and widely read that almost everybody has picked  

WoodcraftMagazine.com Website Design Review

WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience. Woodcraft Supply Corp. is a leading seller of woodworking  

VanityFair.com Website Design Review

The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions? Vanity Fair is one of those cultural icons  

Website Design Reviews

Investors.com Website Design Review

Investors.com is an Excellent Example of a Publisher Taking Advantage of the Synergies Between Audience Information Needs and Technology's Ability to Facilitate the Satisfaction of Those Needs Investors.com, an online edition  

GardenGateMagazine.com Website Design Review

A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website  

eSkyGuide.com Website Design Review

EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of  
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