Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process
There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.
Engagement is one of the most important steps in the process of audience development because if
How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly "subscribe to our newsletter" box floating around the
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
Pinterest isn’t always in the conversation of the social media platforms to target for digital publishers and marketers. Facebook and Twitter tend to lead that discussion. However, the growth of
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and
Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.